EAR-RESISTIBLE

Cinnamon Toast Crunch has the word “Crunch” in it for a reason: Crunchy sounds are dope. For the 2019 Nickelodeon Kids’ Choice Awards, we created the iconic Nickelodeon Blimp Trophy out of Cinnamon Toast Crunch and marshmallows in an ear-resistible ASMR video that aired all across social. Use your headphones for the best experience.

Client: General Mills

Agency: Nickelodeon Velocity

Director: Mister Lynch

Edit: Northern Lights

Art Director: Mathieu Kaczmarek

Copywriter: Justin Davidson