fomo

As a kids and family network, Nickelodeon has a meticulous legal and standards team that ensures everything we say is safe for our audience. So when we were briefed by the Bayer brand team in charge of Children’s Claritin, we knew we’d have to get extra creative with our messaging. We were up for the challenge.

Drawing on our understanding of kids’ behavior, we knew that today’s kids spend too much time on their devices and miss out on all kinds of fun by staying inside, much like how parents back in the day spent a liiittle too much time in internet chatrooms. From that insight, our “FOMO” concept was born. We pitched it to the Bayer team, and they loved our solve which highlighted the benefits of outdoor play in a fun way without making any unsubstantiated claims about allergies. And our legal team at Nickelodeon was happy too.

Client: Bayer

Agency: Nickelodeon Velocity

Director: Chris Davis

Edit: Buttermilk

Art Director: Eric Van Skyhawk

Copywriter: Justin Davidson