miSSION: kIDS’ cHOICE aWARDS

LEGO Ninjago became the first global sponsor of the Nickelodeon Kids’ Choice Awards and we were charged with finding a way to create action-packed content for kids leading up to Nickelodeon’s biggest night of the year. The result? A two-minute stop-motion magnum opus that told the story of the LEGO Ninjago heroes saving a slime cannon from the clutches of Lord Garmadon. Our final version included a look behind the scenes, and just for fun, check out the Italian translation. Saluti!

Client: LEGO

Agency: Nickelodeon Velocity

Director: Kirk Kelley

Animation: House Special

Art Director: Mathieu Kaczmarek

Copywriter: Justin Davidson