EAR-RESISTIBLE

Cinnamon Toast Crunch has the word “Crunch” in it for a reason: Crunchy sounds are dope. For the 2019 Nickelodeon Kids’ Choice Awards, we created the iconic Nickelodeon Blimp Trophy out of Cinnamon Toast Crunch and marshmallows in an ASMR video that aired on YouTube. Use your headphones for the best experience :)

Client: General Mills

Agency: Nickelodeon Velocity

Director: Mister Lynch

Edit: Northern Lights

Art Director: Mathieu Kaczmarek

Copywriter: Justin Davidson